1) Image: Attracting attention by using; colours – person – natural environment and the way the person lays (like a foetus).
2) Slogan: ZERO EMISSIONS really stands out because of the white colour in comparison with the background and the word AIM stands out less because the background is also partially red. (Your eyes first go to the word ZERO EMISSIONS and later wander off to the word AIM.) This slogan is easy to understand, of few words and describes what every person wants.
3) Production Illustration: there are some facts about the product on the ad and there is a site, which probably gives more information about the products, they point out some favourable facts but are using extra words like available to stay true and don’t get sued for giving incorrect information about the product.
4) Signature Line: Toyota
5) Symbol: Toyota and left-bottom part
6) Colours: Natural colours = green, brown – Colours that you notice easily = white & red.
7) Graphics: sure
8) Body Copy: brief – easily understood
9) Logo: Toyota?
10) Capitalization: not used
11) Print Size: Slogan is the biggest & the background picture, information is smaller.
12) ?
