The image is nice and easy to remember, and it also makes you curious what this is about. So it grabs your attention to the ad. The image shows a child in the middle of a plant, feeling save, like a baby in the mother's belly (like foetus). The slogan: '' aim: zero emissions'' is put in the middle of the image, and is standing out. It's short, easy to remember and put in thick letters. They also made use of coulors. ''Zero emissions'' is in white, so it stands out more than ''aim'', the background behind aim is also partly red. You see toyota written in the corner right, so you have an idea what's it's about, it activates your prior knowledge. If all of this interested you, you can read the text in the left corner, which is written in short, white letters. Since this ad is about cars, the target audience are people who have a driving license. the background is a natural place so it's also related to zero emissions.
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